Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Ads are generally created using a combination of text, images, and videos, and they are displayed to users based on keywords they enter into Google, their browsing behavior, and other factors. Google Ads operates on a pay-per-click model, where advertisers bid on keywords and pay for each click on their ads.